| Welcome to the June issue of the Latest at Linder! It's
been a busy spring here at L&A. We traveled around the country
partnering with our clients on exciting programs in Nashville, New
Orleans, Austin, Chicago and more. In addition, we had the
distinct honor of working on projects here in Washington that not only
celebrated the nation's capital and spring's arrival, they took
advantage of the great outdoors. Most importantly, these events
raised unprecedented funds for noble causes ... |
National Cherry Blossom
Festival
Family Day, Opening Ceremony & Parade
|  L&A has been a
longtime partner and sponsor of the National Cherry Blossom Festival and
was once again the chosen planner for the Family Day and Opening
Ceremony for the fourth year in a row. In addition, L&A
assisted in the production of the Parade for the first time this year - a
hallmark of the start of spring in the city. The Festival kicked
off with over 10,000 guests enjoying interactive activities and displays
with two stages of on-going entertainment at the National Building
Museum. The day culminated with the Opening Ceremony featuring
everything from international dignitaries and representatives from local
government to entertainment and celebrities. In partnership with
the National Cherry Blossom Festival team, L&A then had the honor of
executing the locally televised National Cherry Blossom Festival
ParadeĈ that signals the end of the 16-day festival. With 100,000
spectators and 3,500 participants, L&A's strategic approach was key
in managing the production, permitting, television coordination and
overall logistics. Through close work with the National Park
Service, United States Park Police, Metropolitan Police Department,
title sponsors, television stations, and international entertainers and
dignitaries, the events were a success from all perspectives. To
learn more about the National Cherry Blossom Festival, please visit
their website: www.nationalcherryblossomfestival.org. |
Trust for the National Mall
Benefit
Luncheon & Ball on the Mall
|  The Trust for the
National Mall's mission is to make the National Mall the best park in
the world. L&A was honored to work with them to achieve
the organization's goal at their annual Benefit Luncheon and Ball on the
Mall in May. Tasked with the logistics and continuing the
trajectory for making these events among Washington's most distinctive
celebrations, L&A's involvement allowed the Trust to focus on
raising record-breaking funds. We created a fresh, modern look
while managing the production for both events, including working with
the National Park Service, the United States Park Police and the
District government to see that all guidelines and permit requirements
were being adhered to. Simultaneously, the team overcame the
logistical challenges of creating a spectacular event in a locale with
no existing infrastructure. Over 800 guests, many in stunning
hats, enjoyed cocktails followed by an elegant seated luncheon with
spectacular views of the Washington Monument and Capitol - a treat for
even the most seasoned Washingtonian. The Ball on the Mall
followed just two days later with a seated dinner followed by lively
dessert and dancing for over 600 guests who filled the dance
floor. But most importantly, the Trust was able to exceed their
financial goals and continue their amazing work preserving the National
Mall. To learn more about the Trust for the National Mall, please
visit www.nationalmall.org.
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Home Runs for Horton's Kids
|  As a long time
strategic partner and supporter of Horton's Kids, L&A was eager to
knock it out of the park and create an evening of fun to benefit this
worthy organization at the annual Home Runs for Horton's Kids
fundraiser. Guests rallied behind the cause and raised a record
amount of funds to ensure Horton's Kids continues their important work
mentoring youth in one of the most underserved areas of the city.
The private night at National's Park began with cocktails in the home
team dugout and batting practice on the field followed by dinner in the
President's Club. It was an evening of fun with a bit of
competition, both on and off the field, between batting, going
head-to-head on video game consoles and outbidding one another in the
silent auction. To learn more about Horton's Kids, please visit www.hortonskids.org.
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Linder & Associates, Inc.
2150 Wisconsin Avenue, NW
Washington, DC 20007
202.298.6970
202.298.6974 fax
www.linderassociates.com |
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Beyond the Basics ...
Team Building
| In addition to more traditional special
events, meetings and conferences, we at L&A often create exciting
and dynamic experiences for clients that encourage team building,
problem solving, group participation and more. Most recently, we
partnered with CulinAire in Washington, DC to produce a Top Chef inspired evening for senior
executives. Complete with cocktails at Zentan and fierce but
friendly competition in the kitchen at CulinAire, teams were judged by
celebrity chefs including Carla Hall (a finalist in Top Chef, Season 5), Derek Brown
(renowned mixologist and James Beard Award nominee) and Rock Harper
(winner of Hell's Kitchen in
Season 3). To learn more about other exciting activities and team
building events with L&A, contact us at info@linderassociates.com
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Newest Additions
to the
Team
| Please join us in welcoming
the newest additions to the L&A team ...
Kane
Rose comes to us via Australia where his background included
extensive work in the luxury hotel market ... Michael Anne Cullen joined the team this
spring after working in events and meeting planning based in New York
City for financial institutions, pharmaceutical companies and more ... Lindsay Robbins brings
experience in special event management, marketing, fundraising and
strategic planning for non-profit organizations here in the metropolitan
area.
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To the Core
| The L&A team took time out earlier this spring to
revisit our goals and priorities as an organization at our annual
internal retreat. As our business continues to grow, we want to
ensure that our level of service exceeds clients' expectations and
our focus on our core values remains constant. All the while, we
are dedicated to offering clients innovative and cutting edge services
and experiences. With our renewed commitment to growth, empowerment, excellence,
respect, and responsibility
we look forward to future opportunities with clients both new and old
and are confident you will recognize these core values in our work.
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